One of South Korea’s most successful K-pop groups, “NewJeans,” has officially rebranded as “NJZ” following an ongoing legal battle with their record label. The five-member group announced the name change ahead of their scheduled performance at ComplexCon Hong Kong in March. This transition marks a significant shift in their career as they aim to move forward despite their dispute with Ador, a subsidiary of Hybe.
Pham Ngoc Han, known as Hanni, explained that the group wanted to turn a difficult period into something more exciting. As they prepare to debut under their new identity, they remain focused on creating music and connecting with fans. Additionally, “NJZ” will introduce a brand-new song at the upcoming festival.
Why “NewJeans” Became “NJZ”
The legal battle between the group and Ador has been ongoing for months. In November, the members announced the termination of their contract, citing workplace harassment, manipulation, and a lack of communication from their management. Ador, however, has denied these allegations and maintains that the group remains under contract.
Despite the controversy, the members of “NJZ” are determined to move forward. Hanni emphasized that they do not want this dispute to define their careers. While Ador has taken legal action to prevent the group from signing new deals or performing under a new name, “NJZ” remains focused on their artistic journey.
The Meaning Behind the New Name
Choosing a new name was not an easy decision. Danielle Marsh revealed that the group carefully considered various options before settling on “NJZ.” They wanted a name that retained elements of their original identity while symbolizing a fresh start.
Pham explained that although they must leave “NewJeans” behind, they still cherish the memories associated with it. Fans played an essential role in this transition, with the group actively seeking suggestions through their new Instagram account, jeanzforfree.
Ador’s Legal Actions and the Group’s Response
Ador has responded strongly to the rebranding, filing a lawsuit against the group and seeking a court injunction to prevent them from continuing under their new name. The label expressed regret over the situation and stated that most of the group’s claims stem from misunderstandings.
In a statement to CNN, Ador warned that “engaging in entertainment activities before a legal judgment is reached could constitute a material breach of the exclusive agency contract.” However, “NJZ” remains confident in their decision and believes they will win the legal battle against Hybe and Ador.
A Shift in Musical and Fashion Identity
While legal matters unfold, “NJZ” continues to focus on their music. Kang Haerin teased that their upcoming projects will have a “very unique and different sound.” The group is eager to explore new creative directions and showcase a fresh perspective through their performances.
This transformation extends beyond their music. Known for their stylish and youthful image, the group now aims for a bolder, streetwear-inspired aesthetic. Their past collaborations with luxury brands like Chanel and Louis Vuitton have solidified their influence in the fashion world. Now, they intend to experiment with gender-fluid and more expressive styles.
Pham highlighted that their initial debut image portrayed them as the “girl next door,” but they now want to take a sharper, more confident approach. Their future performances will reflect this evolution, embracing diversity in fashion and performance style.
What’s Next for “NJZ”?
Despite the ongoing legal drama, “NJZ” remains focused on their future. Their debut performance under the new name at ComplexCon Hong Kong will be a significant milestone. Fans can expect fresh music, powerful performances, and an exciting new era for the group.
The name change represents more than just a legal necessity—it symbolizes resilience and creative freedom. While their battle with Ador continues, “NJZ” is determined to take control of their career and redefine their artistic journey. With a new sound, bold fashion choices, and unwavering fan support, they are ready to make their mark on the global K-pop stage.