A recent Instagram video brought together lifestyle icon Martha Stewart and social media personality Becca Bloom for an unusual yet entertaining discussion: luxury cat care.
The two personalities sat down for a relaxed “nightcap,” sipping champagne and enjoying caviar while discussing everyday routines. The conversation covered topics ranging from nighttime skincare rituals to the surprisingly refined diets of their cats.
The video quickly drew attention online because of one particular detail. Both women admitted that their cats enjoy a food most pets never encounter—caviar.
A Shared Taste for High-End Cat Food
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During the video, Stewart opened a tin of caviar while chatting with Bloom and asked a playful question.
“Do your cats like caviar as much as my cats like caviar?” Stewart asked.
Bloom immediately replied with enthusiasm.
“He would eat this entire plate if he were here.”
The lighthearted exchange highlighted a shared approach to pet care that reflects both women’s luxury lifestyles. Stewart, long known for her passion for animals, owns several pets. Her household currently includes seven cats and five dogs.
Bloom also dedicates significant attention to her feline companion. Her cat, Oscar, frequently appears in her online videos and has developed a following of his own.
Oscar the Cat and His Lavish Lifestyle
Bloom often shares glimpses of Oscar’s routine across social media platforms. The Scottish Fold cat lives a life that mirrors the influencer’s upscale lifestyle.
When Stewart asked about Oscar in the video, Bloom clarified the breed.
“Oh, wow. What kind of cat?” Stewart asked.
“He’s a Scottish Fold,” Bloom responded.
Bloom’s online persona has earned her the nickname “Queen of RichTok,” a reference to her content that showcases luxury living. Oscar regularly appears in those posts, often featured in carefully prepared meals and elegant home settings.
A Viral Breakfast Prepared for Oscar
One of Bloom’s most popular videos, posted on December 8, offered a close-up look at Oscar’s breakfast. The presentation resembled a gourmet plate more than an everyday pet meal.
Her breakfast and Oscar’s were displayed on matching green and orange plates with ornate designs, emphasizing the shared morning routine.
Oscar’s meal included:
- Sushi-grade salmon sashimi
- Tuna bone broth from a personal chef
- Soft-boiled quail egg
- Salmon roe caviar
- Freeze-dried cod fish
- Decorative flowers
- One blueberry left for post-meal play
The carefully styled plate drew millions of views, with audiences reacting to the effort and cost.
Luxury Lifestyle Beyond Social Media
Bloom’s lifestyle draws attention beyond pet videos. In 2025, her wedding to David Pownall at Lake Como went viral.
Martha Stewart’s status as a lifestyle expert also shapes the narrative. Her long history of sharing cooking, home, and pet care advice makes moments like this Instagram exchange both humorous and relatable.
During their Instagram conversation, Martha Stewart and Becca Bloom shared that their cats even enjoy caviar, illustrating how luxury preferences can extend to pets.
Bloom’s display of Oscar’s breakfast highlights how some owners present pet meals with the same thought and care reserved for human dining experiences.