Every social app has distinct features and diverse purposes. Instagram is meant for you to bomb your followers with beautiful pictures and videos, whereas you can use Twitter to rant your heart out. But there’s generally a trend with such platforms – they’re mostly used by people in the age bracket of 14 to 40.
Although Facebook and YouTube aren’t untouched by this rule, these platforms do witness the odd oldie grabbing eyeballs with a post now and then. Now by oldie, we don’t mean an aging 90-year old who has difficulty holding a cup straight, let alone type, but 50-somethings who’re suaver than you know.
On that note, we’d like to introduce you to some of these hip 50+ people who’ve successfully launched their own YouTube channels and have amassed quite the fan following. Check them out!
There’s no such thing as “too old for YouTube”
Let’s start the journey with the story of a 57-year old professor who has over 100 million views on YouTube. Rick Baeto is a university professor and a music producer. He started his YouTube channel in 2016, and since then, he’s posted over 700 videos on his channel. Beat that! As of 2020, the professor can boast of over 190,000,000 views on his channel.
When this music producer started posting music videos on YouTube, he thought nobody would watch them. But what came as a shocker was when one of his videos got over 22 million views. His latest upload is titled “Top 20 Acoustic Guitar Intros of All Time,” and it has over 9.5 million views already.
This oldie can boast of over 1.5 million subscribers on YouTube. That would have to be an achievement (certainly one for a university professor!). His channel is called “All the pieces of Music,” and we bet you won’t be able to stop yourself from taking a peek at it.
Here’s another interesting story
The other story we love is that of a 65-year old grandmother who has over 2 million views on her channel, which has close to 50 thousand followers. Her name is Wendy Ida, and she often posts videos enlightening older people on how to enjoy life to the fullest.
Though you might have heard or read about her, what you probably wouldn’t know is that Wendy has been featured in the Guinness eBook of world information twice! Bet that’s enough to make you wonder what the heck you’re doing with your life.
There are many other oldies on YouTube that are making it big
According to a YouTube insights agency, the platform’s viewership amongst people above 45 has risen incredibly after 2019.
Earlier, YouTube rarely got campaigns focused on older demographics because most companies thought it isn’t for the older generations. But the times are changing. Today, several people over 50 are dishing out high-quality content you’d love to watch.
So if you’ve hit retirement and would like to pursue something interesting, why not give YouTube-ing a shot!